Competitive Technical Intelligence - How is your competitive edge?

Technical intelligence alerts you to opportunities and threats arising from emerging technologies that could be critical to your competitive position. Technical intelligence analyzes changes in competitors' technologies and business strategies, trends in your industry as a whole, as well as analysis of changing expectations among your markets and your customers. The critical issue is not information (you already have more of that than you know what to do with) but intelligence - understanding how the various bits of technical and market information fit together, and what they mean for your company.

Unlike market and technology surveys, Technical Intelligence is usually an ongoing operation, keeping you up to date with all the critical factors that affect your business. It provides you the "heads up" that allows you to anticipate problems and opportunities rather than simply reacting to them after you have been blindsided.

Rowan's unique technology background makes it possible for us to keep up with changing technologies that could affect your business, even those that at first glance seem unrelated. We can follow developments, even in the laboratory phase, to predict what is likely to emerge and how competitive it will be. This not only protects you from potential damage, but presents you with opportunities for technologies you can purchase or license, to improve your competitiveness.

The Benefits of Competitive Technical Intelligence